Global Business & Europe
Summer Schools’ Details
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Instructions for Applicants
The first two days of this course focus on Europe as a political, cultural and economic entity in a global world. Through a series of live lectures students will deepen their understanding how different nations exist as social and economic entities and how it plays such an important role in shaping the global economy while seems to be struggling with socio-economic issues. Extensive lectures will cover Europe’s history, the EU’s background, societal issues and cultural trends as well as the impact of these factors on economic development.
In the third day lectures will focus of current investment policies, competition as well as perspective development trends. During the third day students will debate the European Union as a business network and ecosystem.
In the next two days students will be divided into mini-groups and work to design businesses and start-ups, and what business models emerge from new technologies like Industry 4.0?
The course lectures end with a very intensive hands-on approach to doing business in Europe. Students will work together in mini-teams on making a company going global. Together with tutors the team members experience marketing management, regulation response, and gain manufacturing decision-making skills.
The course will continue with field trips in companies in the Czech Republic and other EU countries
There will be plenty of time for socializing and fun during the evening and weekends. A schedule of activities will allow you to explore everything in Prague and the surrounding areas. Events may include: