MBA in Tourism, Hospitality and Event Management

MBA in Tourism, Hospitality and Event Management

Online MBA is studied using our elearning platform, passing individual 12 courses, writing a thesis and its defence. Average study takes one year. Our lecturers are available for consultations.

Part-time programme consits of 12 weekends spread between October and May.

Study in Czech or English.

Tourism is very specific area requiring special skills. Our lecturers are experienced professionals working in this sector who can teach you all the specifics. If you intend to work or actually work within the industry this program will bring you advanced knowledge and skills to succeed in it.

Lectures

You will need to complete the following lectures during 12 weekends:

1. Research Methodology (Dissertation writing, Word and Excel)
2. Accounting
3. Marketing
4. Human Resources
5. Management
6. Law Course
7. Outgoing Tourism Management (two weekends)
8. MICE and Incoming Tourism Management
9. Hospitality Tourism
10. Sales, Support and Background Information for Tourism Sector (two weekends)

This is a professional qualification. See detailed course descriptions below.

Why MBA at EIASM?

Part-time study – lessons during weekends

• Students study on Saturday and Sunday from 9h to 17h with one hour of lunch-break.
• During late afternoon (17h – 19h) is a time window for discussion with the lecturer (optional – based on student requests).
• The morning and afternoon blocks are designed in such a way that students can keep their attention whole day and do not get bored. Typically with theory in the morning and case studies to learn using the theory during afternoon.

Online courses anytime anywhere

We are sure that managers are very busy persons and so we offer interactive MBA study where a student is in contact with the lecturer for consultations if required and at the same time can progress individually anytime using our online study materials.

Premium services as recorded classroom lectures at YouTube and much more

• Recorded lectures on YouTube – Every student may miss a lecture for business or private reasons and that is why we offer records of all lectures for replay by our students and upload them to YouTube (accessible with other study materials through our e-learning platform).
• We also prepare podcasts in MP3 (accessible with other study materials through our e-learning platform).
• NEO E-Learning platform – As a student you will use e-learning platform used by hundreds of schools and universities worldwide.
  • Students can contact lecturer through email or skype (each weekend there are several hours dedicated just for discussion to ensure personal approach).
• Refreshments are available during whole weekend.

Quality assurance:

• Each specialization courses are taught by lecturers with experience in given sector. We chose the right lecturers for each specialization even in core subjects to give the students best education service possible.
• To each MBA course we offer in specific circumstances extra classes you may attend at no additional cost. Satisfied and happy students are key to success of all of us!
• Our MBA programs are all accredited.

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Research Methodology (Dissertation writing)

This course has been designed to provide you with information to enable you write a good research project and also improve your knowledge of Microsoft Word and Excel.

In this course there are two parts: First part is devoted to Microsoft Word to primarily focus on writing final research project (the capstone project – comparable to typical diploma thesis). The lecturer will go through styles,  working with references and other details of Microsoft Word so you can repeat critically important formatting features. For typical analyses we all use Microsoft Excel and that is why it is the topic for the Saturday afternoon and whole Sunday to cover all topics from basic stuff as absolute and relative links, through more advanced formulas like VLOOKUP, INDEX, LOOKUP, MATCH, GETPIVOTDATA, SUBTOTAL, SUMIFS, IFERROR, etc. to advanced features as various ways of working with external data (csv, tsv, html, php tables, databases (OLAP, OLTP, data import, interpretation – Raw data, PivotTable, Pivot chart, PowerPivot), and Power BI)…and much more. Even if you work with Excel on a daily basis on advanced level, there is quite a good chance you will learn something new!

Accounting

This course is an introduction to the basic concepts and standards underlying financial accounting systems. Several important concepts will be studied in detail, including: revenue recognition, inventory, long-lived assets, present value, and long-term liabilities. The course emphasizes the construction of the basic financial accounting statements – the income statement, balance sheet, and cash flow statement – as well as their interpretation.

Marketing

This course will review and appraise contemporary marketing strategy, literature and practice to provide you with a comprehensive understanding of marketing and business strategy. You will be taught to think in the mindset of a professional marketer, read and evaluate specialist-marketing literature and apply strategic marketing concepts to the global digital economy.

You will learn how to produce a constant stream of potential buyers to convert into valuable customers. To find prospects for your services and convince them that your agency is the best. You will learn how to make your advertising pay for itself through fresh revenue and increased business and to get the maximum return on your advertising expenses. To use the Four P’s of Marketing to your advantage. As a marketer you will learn also Product, Price, Place and Promotion, define your marketing strategy and set you on course for a productive campaign.

Human Resources

Primarily, in this course, we focus on how to recognize whom you need and how to find the employee you need.

Human Resources (HR) Management is an area of processes in an organization that deals with a human resources management and development. It thus encompasses all management methods and analytical techniques applied in human resources management and the work with people in an organization. The aim of this course is to develop understanding of basic HR features in any organization and main functions in HR. Example topics of organizational behavior study include personality/dispositions, emotion and affect, motivation, social concept and identity, decision making and cognition, justice and trust, organization and work attachment, leadership, groups and teams, and organizational culture and climate. Example topics in HR encompass job analysis, recruitment, selection, training and development, performance appraisal, compensation, quality of work life, workforce diversity, and strategic human resource management. Besides that also human resource experts as partners to other team colleagues, messengers of the HR strategies and sales person of the HR services & products. Labor engagement to improve company economic results.

Management

This course will explain critical management skills involved in management functions. It will show on real examples what happens when key management principles are violated.

Students will get essential information about managing people and organization, dealing with critical situations, key management principles and interesting tips required to handle several types of management such as project management, strategic management, information management and human resource management.

It will prepare students to accept critical roles such as top managers and help them to be effective contributor to any kind of organization with no limit to environment, strategy, structure, culture, location, tasks, people and outputs. Students will go through several test cases that will help them deal with many situation every manager has to handle. On top of that, students will get useful information related to the time management that will help them deal with stress, time limitations and help them organize themselves.

Law course

Law is a common and yet distinct aspect of everyday life in modern societies. This course examines the central features of law as a social institution and as a feature of popular culture. We will explore the nature of law as a set of social systems, central actors in the systems, legal reasoning, and the relationship of the legal form and reasoning to social change. We will focus on the Czech Republic and putting it in European context. The course emphasizes the relationship between the business partners. Emphasis is placed upon developing a perspective, which views law as a practical resource, a mechanism for handling the widest range of unspecified social issues, problems, and conflicts, and at the same time, as a set of shared representations and aspirations.

Outgoing Tourism Management (two weekends incl. sample creation and management of a travel company)

Knowledges of outgoing tourism are most important for everyone who operate in any structure of  management. After successful completion of the course you can create your own travel agency and successfully start operating anywhere or improve you actual skills for increasing portfolio. The materials we provide and teach are based on real values, strategies and experiences.

1. INTRODUCTION TO TRAVEL AND TOURISM INDUSTRY
   Definition, concept, forms of organizations, history and growth of tour operation business, actual situation and popular destinations, basic terms, organizational structures
2. ENTITIES OF OUTGOING TOURISM
   Travel agencies, tour-operators, accommodation, insurance companies, licenses, pricing, contracting, direct cooperation, competition
3. TOURISM DESTINATIONS
   Specifics of European tourism markets – Italy, Bulgaria, Greece and other, duration of season, real prices, communications with partners, allotment & guarantee sales politics
4. PRODUCTS AND SERVICES
   calculation methods, creating of portfolio, handling fees, risk management, complains and compensations, forecasts, negotiating strategies
5. MANAGING OUTGOING SERVICES AND PRODUCTS
   organization structure, staff, communication with employs, offers, law, instruments, accounting, reservations systems, hints, planning, tourism specifics, motivations system, income from destinations, legislation, representative and guide services
6. PRINCIPLES OF MARKETING
   social networks, catalogs, retailers, commissions, real costs
7. CASE STUDY

MICE and Incoming Tourism Management

Increase your income by additional activities of your local travel agency. We will give you all necessary informations what you need to provide self tour-operating services in EU, organizing special events and own guide services. Only direct contracting means in long-term success, but a lot of companies loosing money by hiring third side.

1. INTRODUCTION TO INCOMING TOURISM
   Inbound and outbound services and structures, advantages and disadvantages, option demarcation depends on investment and treats,
2. INCOMING ENVIRONMENT
   SWOT and PEST analysis of your company portfolio, calculations of provide services by your-self and comparison
3. INCOMING AND ASPECTS
   Transports, guides and numbers, providers, excursions, groups, potential partners, start a pilot, observed values in beginning, calculation of services, handling fee, suppliers, customers, the real costs, risks, deviations, external aspects, the choice of location
4. ORGANIZATIONS STRUCTURE AND SYSTEMS
   Managing of destination and all whats you need, prepares and time schedule, faults viewed by costumer, avoid a risk
5. MICE TOURISM
   Objectives and components, MICE destinations in Europe, selection, research method and prepares, important informations before planning, start up from A to Z, web sites and social networks tutorials
6. ORGANIZATION OF EVENTS
   Staff, organizers, government policy, contracting subjects, local agencies, permits, competitive analysis, marketing campaign
7. CASE STUDY

Hospitality Tourism

Everyone need to know how does it works. It not depends that you are hotel owner or agency. You have to compare all information to make best decisions and strategies to be successful manager.

1. HOTEL DESTINATIONS AND SPECIFICS ACROSS EUROPE
   Hotel products and markets, market segmentation, standard industrial classification, hotel managements and structures, general and sectional policies, cooperations with agencies and tour-operators, season duration, hotel groups, small hotels
2. FRONT OFFICE OPERATION
   Enquiries, reservation forms, bookings, room availability records, arrival and registration, departures, protecting the hotel, planning of food service facilities, food and beverage production methods
3. FOOD AND BEVERAGE MANAGEMENT & RESTAURANTS
   The food and beverage function, BB – HB – FB – AI structures, price and value for money, typical client, hotel and restaurant concept development & creation, level of service, interior design, atmosphere and mood, location and accessibility, food and beverage service employees, trends
4. COSTUMER SERVICES
   Clients and travel agency view, guest needs, service, communications, role playing
5. HUMAN RESOURCES IN HOSPITALITY
   Managing persons (housekeepers, receptionist etc.) motivation systems, optimal composition, team-building.
6. ECONOMICS, FINANCE AND MARKETING
   Accounting (payment cash or by credit card, VAT, Electronic records of sales, Employees, multiple owners) main duties of the purchasing manager, cost control, selection of a supplier, payment methods, set a good price, costs and revenues, statements and instruments, forecasting, taxes, type of sales department, types of budget, break-even analysis, reaching the customer – advertising, intermediate agencies,
7. STRATEGIC MANAGEMENT
   Equipment improvement, investment, cost planning/money for future, partners, contracting of your hotel, contracting by agencies, advices to long period prosperity
8. CASE STUDIES

Sales, Support and Background Information for Tourism Sector (two weekends)

Without modern technologies successful tourism subject or management departure cannot exist. There are many opportunities which you can improve, because perfect systems unfortunately doesn’t exist. This course will help you find, identify and call possible reason for change. Besides you will gain simple IT skills helpful when you create small project or oversimplifying daily managing processes.

1. ICT MANAGEMENT
   All types of technologies which can improve your stats, prices, communication devices, applications, encompassing, PC and networks, outsourcing
2. RESERVATIONS SYSTEMS – TYPOLOGY
   Travel agencies (CeSyS, 100vka, Magicware…) Hospitality (Mevris, Horespus, Hoteltime…) XML, deployments and costs, improvements, recovery, servers and IT providers
3. RESERVATIONS SYSTEMS – TUTORIALS
   Systems, data and informations processing, responsible persons, privacy policy, security, data transfers and adjustment
4. INTERNAL SYSTEMS
   Complex solutions of process out of reservations
5. PRIMARY AND SECONDARY SUPPORT
   Operators, back office, prescribed methods
6. CREATING OWN WEBSITE
7. SOCIAL NETWORKS AND MARKETING
   Modern types of communications, CEO, PPC, google analysis and other instruments
8. MARKETING CAMPAINGS

The Capstone project (Master thesis)

Candidates are required to submit a capstone project on an approved topic long about 50 pages. The thesis should offer an original application of knowledge in the area of management and should demonstrate the candidate’s ability to integrate rigorous analysis with practical real-world relevance and application within topics covered by this course.

Possible forms

The chosen subject should be viewed in light of future career plans. Students have been offered positions as a direct result of their MBA Capstone project. The Capstone project can take many forms:

• a research based thesis (a dissertation with 20,000 words following our diploma thesis template),
• business plan,
• case study or
• report or
• indeed a combination of elements of these.

A tip for you

A very popular option amongst students is to work with an organisation on a project that will add value to its business. The output is a substantial report combining the student’s experience and MBA knowledge to provide research, analysis and recommendations. The supervisor works with students to facilitate engagement.

For prices please refer to the Application page. Email us to mba@eiasm.cz and ask for brochure!

Request study plan and more details