Professional Advanced Courses

The purpose is to take students from a point at which they have general ideas about their dissertation topic through the development of a solid structure, research strategy and drafting of framing chapters. In the course, students will learn key features on how to write their dissertation, how to use citations, and avoid plagiarism. The theses topics can also be discussed in class. Students are expected to revise their concept notes and strategy by the end of term. The course ends with a brief test but the ultimate learning outcome is properly written thesis.

This course will explain critical management skills involved in management functions and present details of operations management. It will show on real examples what happens when key management principles are violated. Students will get essential information about managing people and organization, dealing with critical situations, key management principles and interesting tips required to handle several types of management such as project management, strategic management, information management and human resource management. It will prepare students to accept critical roles such as top managers and help them to be effective contributor to any kind of organization with no limit to environment, strategy, structure, culture, location, tasks, people and outputs. Students will go through several test cases that will help them deal with many situation every manager has to handle. On top of that, students will get useful information related to the time management that will help them deal with stress, time limitations and help them organize themselves.

This course is an introduction to the basic concepts and standards underlying financial accounting systems. Several important concepts will be studied in detail, including: revenue recognition, inventory, long-lived assets, present value, and long-term liabilities. The course emphasizes the construction of the basic financial accounting statements – the income statement, balance sheet, and cash flow statement – as well as their interpretation.

This course will review and appraise contemporary marketing strategy, literature and practice to provide you with a comprehensive understanding of marketing and business strategy. You will be taught to think in the mindset of a professional marketer, read and evaluate specialist-marketing literature and apply strategic marketing concepts to the global digital economy.

This course introduces students to basic econometric tools. It assumes that students have already had courses in principles of economics, basic calculus, quantitative analysis and statistics. Course teaches them how to set up econometric models that can be used to test theories, hypothesis (or beliefs). They will study how to organize, present, and analyze data, as well as how to present the results obtained from their analysis.

Primarily, in this course, we focus on how to recognize whom you need and how to find the employee you need. Human Resources (HR) Management is an area of processes in an organization that deals with a human resources management and development. It thus encompasses all management methods and analytical techniques applied in human resources management and the work with people in an organization. The aim of this course is to develop understanding of basic HR features in any organization and main functions in HR. Example topics of organizational behavior study include personality/dispositions, emotion and affect, motivation, social concept and identity, decision making and cognition, justice and trust, organization and work attachment, leadership, groups and teams, and organizational culture and climate. Example topics in HR encompass job analysis, recruitment, selection, training and development, performance appraisal, compensation, quality of work life, workforce diversity, and strategic human resource management.

The objective of this course is to develop an understanding of bank definition, history of banking, bank types and products, banking activities and models, role of banks in the economy and challenges within the banking industry. Furthermore, students will understand the difference between retail and commercial banking – i.e. retail banking as the visible face of banking to the general public and corporate banking that refers to the aspect of banking that deals with corporate customers. Both approaches will be described from the products, services and importance to the economy perspective.

This course is designed to prepare students to understand modern activities and business possibilities connecting financial sector and information technologies. The focus of this course lies with banking and insurance and regulatory framework is partly covered as well.

The objective of this course is to develop an understanding of complex financial problems hitting periodically their business and whole economies. This course will first go through basics of economics so students understand advanced discussion of international financial flows and their impact on economies, businesses and households. Later, financial crises, their development and impact will be shown on many case studies. Students will understand business cycles with recessions and differences with financial crises so they can have clearer expectations when next crisis will hit their business. Third part of the course will introduce trading on financial markets with all the terminology so students understand precisely how to trade and through that they will learn how financial markets work during crises as well.

This course is designed to prepare students to interpret and analyze financial statements effectively. This course explores in greater depth financial reporting topics introduced in the core course in financial accounting and examines additional topics. The viewpoint is that of the user of financial statements. This course is designed primarily for students who expect to be intensive users of financial statements as part of their professional responsibilities.

This course will explore the nature of managing projects. The course starts with looking at characteristics and challenges in project management. It will lead to deeper understanding of the activities and steps to initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria in a specific project. Students will be driven through five basic phases of the project management – project conception and initiation, project definition and planning, project launch or execution, project performance and control, project close. In addition, the course then looks at causes of risk and three types of explanations of causes are addressed: technical explanations, psychological explanations, and political-economic explanations.

This course is designed to prepare students to understand modern activities and business possibilities connecting financial sector and information technologies. The focus of this course lies with the insurance sector. New technologies allow insurance companies to work online with no offices and knowing a lot of information about their customers using modern technologies. These will be discussed throughout the course: e.g. blockchain, artificial intelligence, drones, various connected ecosystems, advanced analytical tools, robotic process automation, robo advisers, and wearables.

This course is designed to prepare students to understand modern activities and business possibilities connecting financial sector and information technologies. The focus of this course lies with the credit and financial market and modern options of lending and investing using apps. Students will learn on few cases of modern tech startups how to find new space on a dense financial market. Robo advising will be one of the topics covered in this course together with ETFs, Mutual funds, crowdfunding, big data construction, and other investment opportunities stressing transaction costs importance.

The objective of this course is to develop an understanding of how trading on financial markets works. The course will introduce trading on financial markets with all the terminology so students understand precisely how to trade and through that they will learn how financial markets work during crises as well. Main focus will be on stocks, Futures, ETFs, and Investment Certificates.

This course is designed to introduce Data protection problematics to students of Healthcare. The core of the course lies within the General Data Protection Regulation (GDPR) and Organizational Case Study Oriented View. Other topics include: Data Subject Rights Under GDPR, The ‘Right to Erasure’ and the ‘Right to Forgotten’, Exemptions to the Right to Erase/Deletion. Attention of the lecture is also paid to the California Consumer Privacy Act (CCP). Course also mentiones experiences form several European countries and additional Privacy and Information Management Responsibilities or Information Governance (IG) Program Management.

This course is designed to show students main aspects of various healthcare systems around the world. Main positive and negative sides of the systems will be discussed. Also various insurance schemes will be detailed so students see options of insurance schemes that work (better or worse) in advanced countries around the world. Countries covered are the USA, UK, Germany, Austria, Canada, and Australia.

This course objective is to present current trends and innovations in current healthcare challenges (including Covid impact). The top four parts of the course include Global Health Care Snapshots, Driving Factors of Health Care Costs, Top Trends in Health Care, and Health Care Digitization by presenting several Case Studies.

This course objective is to develop an understanding of risks that are present in healthcare and hot to tackle them. Main focus is on patient safety. Because of that students learn also important information about World Health Organization (Globally) and The Joint Commission (USA) + ORO 2.0 and European Medicines Agency (EMA). Other big topics of the course are Mitigating the risk of Prescription Drug Abuse, Risk management considerations with Personal Electronic Devices (PEDs) in healthcare, Reducing the patient harm to zero by the utilization of High Reliability Tools, Risk management considerations for defects in procedures at healthcare, and Preventing suicidal activities through the management of ligature risks.

Knowledges of outgoing tourism are most important for everyone who operate in any structure of management. After successful completion of the course you can create your own travel agency and successfully start operating anywhere or improve you actual skills for increasing portfolio. The materials we provide and teach are based on real values, strategies and experiences.

INTRODUCTION TO TRAVEL AND TOURISM INDUSTRY
Definition, concept, forms of organizations, history and growth of tour operation business, actual situation and popular destinations, basic terms, organizational structures
ENTITIES OF OUTGOING TOURISM
Travel agencies, tour-operators, accommodation, insurance companies, licenses, pricing, contracting, direct cooperation, competition
TOURISM DESTINATIONS
Specifics of European tourism markets – Italy, Bulgaria, Greece and other, duration of season, real prices, communications with partners, allotment & guarantee sales politics
PRODUCTS AND SERVICES
calculation methods, creating of portfolio, handling fees, risk management, complains and compensations, forecasts, negotiating strategies
MANAGING OUTGOING SERVICES AND PRODUCTS
organization structure, staff, communication with employs, offers, law, instruments, accounting, reservations systems, hints, planning, tourism specifics, motivations system, income from destinations, legislation, representative and guide services
PRINCIPLES OF MARKETING
social networks, catalogs, retailers, commissions, real costs
CASE STUDY

Increase your income by additional activities of your local travel agency. We will give you all necessary informations what you need to provide self tour-operating services in EU, organizing special events and own guide services. Only direct contracting means in long-term success, but a lot of companies loosing money by hiring third side.

INTRODUCTION TO INCOMING TOURISM
Inbound and outbound services and structures, advantages and disadvantages, option demarcation depends on investment and treats,
INCOMING ENVIRONMENT
SWOT and PEST analysis of your company portfolio, calculations of provide services by your-self and comparison
INCOMING AND ASPECTS
Transports, guides and numbers, providers, excursions, groups, potential partners, start a pilot, observed values in beginning, calculation of services, handling fee, suppliers, customers, the real costs, risks, deviations, external aspects, the choice of location
ORGANIZATIONS STRUCTURE AND SYSTEMS
Managing of destination and all whats you need, prepares and time schedule, faults viewed by costumer, avoid a risk
MICE TOURISM
Objectives and components, MICE destinations in Europe, selection, research method and prepares, important informations before planning, start up from A to Z, web sites and social networks tutorials
ORGANIZATION OF EVENTS
Staff, organizers, government policy, contracting subjects, local agencies, permits, competitive analysis, marketing campaign
CASE STUDY

Everyone need to know how does it works. It not depends that you are hotel owner or agency. You have to compare all information to make best decisions and strategies to be successful manager.

HOTEL DESTINATIONS AND SPECIFICS ACROSS EUROPE
Hotel products and markets, market segmentation, standard industrial classification, hotel managements and structures, general and sectional policies, cooperations with agencies and tour-operators, season duration, hotel groups, small hotels
FRONT OFFICE OPERATION
Enquiries, reservation forms, bookings, room availability records, arrival and registration, departures, protecting the hotel, planning of food service facilities, food and beverage production methods
FOOD AND BEVERAGE MANAGEMENT & RESTAURANTS
The food and beverage function, BB – HB – FB – AI structures, price and value for money, typical client, hotel and restaurant concept development & creation, level of service, interior design, atmosphere and mood, location and accessibility, food and beverage service employees, trends
COSTUMER SERVICES
Clients and travel agency view, guest needs, service, communications, role playing
HUMAN RESOURCES IN HOSPITALITY
Managing persons (housekeepers, receptionist etc.) motivation systems, optimal composition, team-building.
ECONOMICS, FINANCE AND MARKETING
Accounting (payment cash or by credit card, VAT, Electronic records of sales, Employees, multiple owners) main duties of the purchasing manager, cost control, selection of a supplier, payment methods, set a good price, costs and revenues, statements and instruments, forecasting, taxes, type of sales department, types of budget, break-even analysis, reaching the customer – advertising, intermediate agencies,
STRATEGIC MANAGEMENT
Equipment improvement, investment, cost planning/money for future, partners, contracting of your hotel, contracting by agencies, advices to long period prosperity
CASE STUDIES

Without modern technologies successful tourism subject or management departure cannot exist. There are many opportunities which you can improve, because perfect systems unfortunately doesn’t exist. This course will help you find, identify and call possible reason for change. Besides you will gain simple IT skills helpful when you create small project or oversimplifying daily managing processes.

ICT MANAGEMENT
All types of technologies which can improve your stats, prices, communication devices, applications, encompassing, PC and networks, outsourcing
RESERVATIONS SYSTEMS – TYPOLOGY
Travel agencies (CeSyS, 100vka, Magicware…) Hospitality (Mevris, Horespus, Hoteltime…) XML, deployments and costs, improvements, recovery, servers and IT providers
RESERVATIONS SYSTEMS – TUTORIALS
Systems, data and informations processing, responsible persons, privacy policy, security, data transfers and adjustment
INTERNAL SYSTEMS
Complex solutions of process out of reservations
PRIMARY AND SECONDARY SUPPORT
Operators, back office, prescribed methods
CREATING OWN WEBSITE
SOCIAL NETWORKS AND MARKETING
Modern types of communications, CEO, PPC, google analysis and other instruments
MARKETING CAMPAINGS

The purpose of the courses is to gain an understanding of the economic forces that drive real estate value in the market. Students will learn the concepts, tools, and techniques for evaluating individual real estate assets, based on the application of economic theory and principles of urban economics, for the purpose of real estate valuation. Upon completion of the course, students should have a broad understanding of how market dynamics, constrained by the geographic, physical and legal parameters, determine values of individual assets in the market. To understand the scope and impact of facility management, the core business activities of organisations. Upon completion of this course, the student will be able to: (i) Identify pertinent physical, functional and economic factors related to value in real estates of various types.
(ii) Estimate market value using each of the three traditional approaches to value; the cost, market data, and income approaches
(iii) Understand the major tests for distinguishing real property from personal Property
(iv) Explain the significance of the Uniform Standards of Professional Appraisal

The course will provide for an understanding of the principles and practice of facilities management, and show how facilities management should be performed to support the core business of client organizations. In this course students will:
o Understand the scope and impact of facility management the core business activities of organizations.
o Differentiate between core and non-core business activities and services in the context of facility management.
o Appreciate the role of the informed client, the nature of risks faced by the client organizations, and the need to provide best value.
o Explain the importance of a strategy for facility management and the key stages in arriving at the decision to outsource or retain services in-house.
o Understand the role of stakeholders and be able to assess their potential impact upon facility management strategy, policy and operations.
o Outline a plan for stakeholder engagement and communication.
o Describe the basis of outsourced facility management in terms of the main characteristics of service provision and the options for providing them.
o Appreciate the management implications of both outsourced and in-house service provision for client organizations, tenants (customers) and other end-users.
o Recognize the critical success factors in facility management and the role of key performance indicators.
o Differentiate between service specifications and service level agreements and explain their role.
o Outline the process for procuring services and supplies and the means for ensuring the selection of suitably qualified service providers and suppliers.
o Understand the main types of contractual relationship between clients and service providers and suppliers.
o Outline the procedure for managing contracts and measuring the performance of contractors.
o Explain how changes can be planned and executed without loss of business continuity.

This course will provide students with the essential skills and knowledge required to solve the complex management problems our planet faces today. They will learn about hydrology, forestry, water quality, pollution caused by various sources, and fire and flood risk management. After finishing this course students will be able to apply their knowledge to solve real problems.

This course highlights the biological and physical science aspects of natural resource management at local, national, and global scales. Topics covered will include resource management of soil, water, forests, wetlands, coasts and wildlife. Students are expected to develop an understanding of biological, ecological, and physical principles and concepts, science background, and quantitative skills required to understand and manage natural resources, with emphasis on sustainable management.

This course is designed to prepare students to understand modern approach to tackle pollution. Students will learn about different types of pollution, causes and solutions. The course covers all areas where pollution may appear (Water pollution, Air pollution, Land pollution) while also not forgetting about specific types of pollution as Noise pollution, Thermal pollution, and Radioactive pollution. Among topics covered are also impacts on humans, animals and environment.

This course will provide students with knowledge about Geographic information systems. The contents of the course includes the Components oand main principles of GIS. Their functions, data types and how it works. Students will also learn about the applications of GIS and thus to make the picture complete about the advantages and disadvantages of GIS.

The Search Engine Optimization lecture consists of several chapters that cover the main areas of SEO. The first Chapter 1: Introduction to SEO covers basics of Meaning of SEO, Search Engine Results Pages, Search Queries, Importance of SEO, and White hat vs. Black hat SEO. The Chapter 2: How Search Engines Work focuses on Crawling, Indexing and Ranking. The Chapter 3: Keyword Research covers the explanation and guidance on developing the right set of keywords through Process, Brainstorm ‘seed’ keywords, Competitors’ Keywords, Keyword research tools, Niche Analysis, Keyword Analysis, Targeting Keywords, Prioritising Keywords, and Keyword Research Tools. The next Chapter 4: On-Page SEO explains everything related to Low Value Tactics , On-page SEO Beyond content, Text Formatting, Title Tag, Meta Description, and URL Structure. Chapter 5 is devoted to the Technical SEO and its elements, crawlability, website performance and indexation. Chapter 6 covers Link Building and Authority, Tactics to gain links, Broken Link Building, Guest Posting, Outreach and Unmentioned Links. The final Chapter 7 shows how to measure SEO performance.

 

Blockchain area develops ultrafast. It has been said that one month in crypto is like one year in a real world. Developing a course on Blockchain or DeFi is thus extremely hard as it can be outdated just few days afer its creation. However, we have tried to create a course that although touching actual trends also teaches about the basics of blockchain, DeFi and usability of blockchain technology in many sectors like Real Estate, Healthcare, Finance and others.

The two lectures are named Blockchain Innovation (Blockchain I) and Blockchain application (Blockchain II). Both can be studied separately on each other. The topics covered in both lectures are as follows:

Blockchain Innovation (Blockchain I): Introduction to Blockchain Technology, Blockchain Evolution, Decentralized Web, Distributed Organizations, Distributed Ledger, Smart Contract, Distributed Applications, Internet of Value, Token Economics, Decentralized Autonomous Organizations, Blockchain and Economy, Blockchain and Internet of Things, Blockchain and Society, Centralized Exchange (CEX), Decentralized Exchange (DEX), Automated Market Makers (AMM), Layer one and Layer two.

Blockchain Application (Blockchain II): Blockchain in Education, Impact of Blockchain in Healthcare, Blockchain in Finance: Investing in Cryptocurrency – How Blockchain is Changing the Finance Landscape, Impact of Blockchain and Cryptocurrency in Real Estate, Blockchain Technology for Sustainable Supply Chain, and Future of Blockchain and Cryptocurrencies.

Both courses were developed in 2022.