Advanced course in International Pharmaceutical Marketing

Course objective & General description
Course Fee
Location
Subject cluster 1: International Pharmaceutical Marketing
Pharmaceutical marketing is a fascinating dynamic field which has gained greater complexity in recent years. Pharmaceutical marketing not only affects the pharmaceutical industry, but also reimbursement process of health care systems. During the subject, we will deal with pharmaceutical marketing from the point of view of day-to-day practice, needs, experience and ability to apply the principles to short and long term strategies.
Subject cluster 2: Business aspects and drug development processes
Get a detailed picture of all aspects of the complex and highly interrelated activities involved in bringing a pharmaceutical discovery to approval and market. While the focus is on pharmaceuticals, seminar discussions also integrate biologics, diagnostics and devices. This course is designed for those interested in fully understanding the biopharmaceutical industry.