Advanced course in International Pharmaceutical Marketing


Course objective & General description

This course is particularly suited for those students who aim for a career in pharmaceutical industry, or who are interested in qualifying for clinical research positions (e.g. students in FG or Life Sciences). It is also open to industry staff (external; contract education) and foreign students. This is a professional course in English aimed at understanding business aspects and drug development processes within pharmaceutical industry. After completion the graduates will have an understanding of the international (innovative) pharmaceutical industry.

Course Fee

Course fee covers course lectures + course materials + housing. Prices from € 850 per person in a 10 person group. We offer discounts depending on group size and other variables, please contact us.


Prague, Czech Republic

Subject cluster 1: International Pharmaceutical Marketing

Pharmaceutical marketing is a fascinating dynamic field which has gained greater complexity in recent years. Pharmaceutical marketing not only affects the pharmaceutical industry, but also reimbursement process of health care systems. During the subject, we will deal with pharmaceutical marketing from the point of view of day-to-day practice, needs, experience and ability to apply the principles to short and long term strategies.

Subject cluster 2: Business aspects and drug development processes

Get a detailed picture of all aspects of the complex and highly interrelated activities involved in bringing a pharmaceutical discovery to approval and market. While the focus is on pharmaceuticals, seminar discussions also integrate biologics, diagnostics and devices. This course is designed for those interested in fully understanding the biopharmaceutical industry.

Course supervisor


Viktor Korček, Ph.D. et MBA et B.A.


Send a list of participants by end of every month during a semester to

Course length

2 weeks

Study load

5 days with classes in the morning and afternoon.


9 credits + CBU Advanced Course Certificate in International Pharmaceutical Marketing.
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