Summer School of Strategic Management and Marketing
Course objectives & General description
Strategy and strategic thinking are core elements of business success – a strong strategy sense is among the most important skills an executive can have.
As competitive pressures grow across markets and new business models transform companies, these capabilities become more vital than ever, leading to a critical set of questions: Which are the best instruments for analyzing an organization’s competitive environment and ability? Where can we find strategic opportunities in an increasingly globalized marketplace? Which strategies are likely to succeed, and which ones face the greatest implementation hurdles?
The program tackles these questions from two perspectives:
- How to build a corporate strategy that aligns an entire organization within a relevant architecture
- How to design a competitive strategy capable of driving an organization’s business activities in the right direction and manage both mature business lines and new enterprises
ECTS Credits + International Certificate for all participants